Dynamic Pricing Prohibition on Consumer Items (Shopping Reform and Modernization Act)

Current understanding

Michigan SB0992 would amend sec. 2 of 2011 PA 15 (MCL 445.312, Shopping Reform and Modernization Act) and add a new sec. 7a to prohibit the use of dynamic pricing in the sale of certain consumer items. The bill is tie-barred with SB 0993’26. Introduced as part of a broader 2026 legislative package targeting algorithmic, surveillance, and dynamic pricing practices in Michigan consumer transactions.

Evidence log

• 2026-05-20 — Consumer protection: unfair trade practices; violation under Michigan consumer protection act for certain violations under the shopping reform and modernization act; provide for. Amends sec. 3 of 1976 PA 331 (MCL 445.903). TIE BAR WITH: SB 0992’26: cross-connection with surveillance-pricing-prohibition: SB 0993 is the MCPA enforcement companion tie-barred to SB 0992’s dynamic-pricing prohibition, routing Shopping Reform and Modernization Act violations into Consumer Protection Act unfair-trade-practice remedies. (novelty: 2)
• 2026-05-20 — Trade: consumer goods and services; use of dynamic pricing in the sale of certain consumer items; prohibit. Amends sec. 2 of 2011 PA 15 (MCL 445.312) & adds sec. 7a. TIE BAR WITH: SB 0993’26: cross-connection with gasoline-dynamic-pricing-prohibition: Both prohibit dynamic pricing in consumer sales; SB0992 covers certain consumer items broadly via 2011 PA 15, while the gasoline vehicle targets motor fuel specifically. (novelty: 3)

Open questions

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