Trade: consumer goods and services; use of dynamic pricing in the sale of certain consumer items; prohibit. Amends sec. 2 of 2011 PA 15 (MCL 445.312) & adds sec. 7a. TIE BAR WITH: SB 0993’26
Key claim: Michigan SB0992 would prohibit the use of dynamic pricing in the sale of certain consumer items by amending 2011 PA 15 and adding a new section 7a.
Abstract
(SB0992 · 103rd Legislature) Trade: consumer goods and services; use of dynamic pricing in the sale of certain consumer items; prohibit. Amends sec. 2 of 2011 PA 15 (MCL 445.312) & adds sec. 7a. TIE BAR WITH: SB 0993’26 Sponsor: Sen. John Cherry (D) + 4 co-sponsors In committee: S Economic And Community Development Latest action (2026-05-20): Referred To Committee On Economic And Community Development
Why this matters
For Michigan consumers, SB0992 would extend state consumer-protection law beyond algorithmic and surveillance pricing to prohibit dynamic pricing on certain consumer items — potentially restricting retailers’ ability to vary prices in real time based on demand, time of day, or other signals. For retailers and platforms operating in Michigan, it signals that the 2026 pricing-regulation package is broadening from narrow anti-discrimination triggers to categorical limits on pricing practices, with enforcement flowing through the Shopping Reform and Modernization Act framework.