Trade: business regulation; use of an individual’s name, likeness, voice, or image for purposes of trade; prohibit under certain circumstances. Creates new act.
Key claim: HB6150 would create a new Michigan act prohibiting the use of an individual’s name, likeness, voice, or image for commercial trade purposes under certain circumstances.
Abstract
(HB6150 · 103rd Legislature) Trade: business regulation; use of an individual’s name, likeness, voice, or image for purposes of trade; prohibit under certain circumstances. Creates new act. Latest action (2026-07-01): Bill Electronically Reproduced 06/30/2026
Why this matters
A statutory right of publicity would give Michigan residents (and potentially their estates) a legal claim against unauthorized commercial exploitation of their identity, changing the compliance landscape for advertising, endorsements, AI-generated content, and media production in the state. For businesses, it introduces new liability exposure for using a person’s name, likeness, voice, or image without consent; for individuals, it creates a new economic and dignitary interest recognized in law.