Trade: consumer goods and services; use of surveillance pricing in the sale of certain consumer items; prohibit. Amends secs. 2 & 7 of 2011 PA 15 (MCL 445.312 & 445.317). TIE BAR WITH: HB 6098’26
Key claim: Michigan HB6099 would prohibit the use of surveillance pricing in the sale of certain consumer items by amending the 2011 Consumer Protection Act.
Abstract
(HB6099 · 103rd Legislature) Trade: consumer goods and services; use of surveillance pricing in the sale of certain consumer items; prohibit. Amends secs. 2 & 7 of 2011 PA 15 (MCL 445.312 & 445.317). TIE BAR WITH: HB 6098’26 Latest action (2026-07-01): Referred To Committee On Economic And Community Development
Why this matters
Surveillance pricing — using individualized consumer data to set personalized prices — is an emerging concern for Michigan shoppers, and HB6099 extends the prohibition into a second statute (2011 PA 15) beyond the primary Consumer Protection Act vehicle. For consumers, this means broader statutory coverage against algorithmic price discrimination; for retailers and platforms, it signals compounding compliance obligations across multiple trade-practice laws. The tie-bar with HB6098 indicates the Legislature is treating this as a coordinated package rather than a single-act reform.