Consumer protection: other; use of surveillance pricing in the sale of certain goods and services; prohibit. Amends sec. 3 of 1976 PA 331 (MCL 445.903) & adds sec. 3q. TIE BAR WITH: HB 6099’26
Key claim: Michigan HB6098 would prohibit the use of surveillance pricing in the sale of certain goods and services by amending the Consumer Protection Act (1976 PA 331).
Abstract
(HB6098 · 103rd Legislature) Consumer protection: other; use of surveillance pricing in the sale of certain goods and services; prohibit. Amends sec. 3 of 1976 PA 331 (MCL 445.903) & adds sec. 3q. TIE BAR WITH: HB 6099’26 Latest action (2026-07-01): Referred To Committee On Economic And Community Development
Why this matters
Surveillance pricing — the use of personal data to set individualized prices — is an emerging consumer protection concern not previously addressed in Michigan statute. If enacted, HB6098 would establish this practice as a prohibited method under the Michigan Consumer Protection Act, changing how retailers and service providers can use consumer data to set prices and creating a new enforcement hook for the Attorney General and private consumers.