Consumer protection: other; surveillance pricing; prohibit. Amends secs. 3, 5 & 11 of 1976 PA 331 (MCL 445.903 et seq.) & adds sec. 3p.
Key claim: Michigan HB5771 proposes to prohibit surveillance pricing by amending the Consumer Protection Act (1976 PA 331) and adding a new section 3p.
Abstract
(HB5771 · 103rd Legislature) Consumer protection: other; surveillance pricing; prohibit. Amends secs. 3, 5 & 11 of 1976 PA 331 (MCL 445.903 et seq.) & adds sec. 3p. Latest action (2026-07-02): Placed On Order Of Third Reading With Substitute S-1
Why this matters
Surveillance pricing — using personal data to set individualized prices for the same good or service — is an emerging practice with direct consequences for Michigan consumers and the retailers, platforms, and data brokers that deploy it. Folding a prohibition into the Consumer Protection Act would create a state enforcement hook (via the Attorney General and private actions under 1976 PA 331) rather than leaving the practice to federal or contractual remedies. The bill signals Michigan’s entry into a small but growing set of states policing algorithmic pricing.