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Dossier Legislative introduced 22-oct-2026
Bill introduced in Congress — not yet passed by either chamber, and not law.

No Personal Data in Grocery Pricing Act

Key claim: A House bill would ban grocery stores from using shoppers’ personal data to set prices, and has been referred to the Energy and Commerce Committee.

Abstract

(HR10905 · 119th Congress) Latest action (2026-10-22): Referred to the House Committee on Energy and Commerce.

Why this matters

Surveillance pricing — where retailers use personal data to set individualized prices — is an emerging data-use practice that current federal privacy law does not clearly address. A targeted ban in the grocery context would carve out a narrow category of personalized pricing as off-limits, signaling how Congress may begin regulating data-driven price discrimination. As introduced, the bill has no legal effect and only marks an early position in that debate.

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Briefing card

No Personal Data in Grocery Pricing Act
Stage: introduced · congress · 22-oct-2026

If you shop at grocery stores that collect loyalty or app data, this bill — if enacted — would bar those stores from using your personal data to set the price you see.

A House bill would ban grocery stores from using shoppers' personal data to set prices, and has been referred to the Energy and Commerce Committee.

Cross-references (0)

None recorded — doctrine links and citations appear here as scans and citation sweeps find them.

External: congress:119-hr-10905:introduced

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